|Eldes:||design and illustrations|
Thinking how baseball is not so well known in Brazil, SESC (Social Service of Commerce) created a booklet to introduce this sport to Physical Education professionals, schoolchildren and the general population.
To make the explanation of rules and practices more accessible and enjoyable, I chose to develop a graphic project with a helpful use of illustrations and following a visual language such as sports almanacs.
Contrary to what usually happens, in this guide we chose to define the cover before designing the interior of the publication.
The reason was that the cover serves as a visual identity for the SESC project as a whole.
Following are some of the variations elaborated until reaching the final version:
Thanks for taking a look at my work!